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Dan Tafel

Dan Tafel

Senior Vice President | Hornbeam Insurance

Dan helped start Hornbeam Insurance, part of a well-established Life Insurance company founded in 1906.  Hornbeam’s focus is exclusively in the warranty market providing insurance solutions to support innovative new programs in the small-middle markets.  As a member of the Executive Team, Dan leads Hornbeam’s sales and marketing initiatives.  

Prior to joining Hornbeam Insurance, Dan was Vice President of AIG’s global sales and management team for multinational warranty clients.  He initiated client relationships and managed a team to launch AIG’s first two global warranty client with both Apple and Dell.  He was responsible for organizing AIG’s regional offices to support multinational clients operating in over 70 countries spanning Europe, Middle East, Asia Pacific, and Latin America Regions.

Dan started his career in marketing with Philip Morris leading to Southeast Asia in 1993 where he founded a trade distribution company.  In 1994, Dan established a licensed representative office in Vietnam, which managed marketing and distribution for consumer product companies such as L’Oréal and Keebler foods.

Dan returned from Asia in 1997 to join Appriss, a technology start-up specializing notification services.  After leading government sales, he launched a commercial division for Appriss in 1999.   Dan proposed and implemented the travel industry’s first flight status notification system with American Airlines in 2000.  

In 2002, Dan joined Service Net leading business development.  As a principal and member of the leadership team, Dan contributed to the growth of Service Net with the development of new clients including Philips, LG, and Apple.  In 2010, AIG acquired Service Net to leverage both global and administrative opportunities. 

Session Archive

The Evolving Arena of Commercial Warranty Programs

August 31, 2021
1:25 PM - 2:10 PM (PT)

Join us for this tag-team presentation with Hornbeam Insurance's Dan Tafel and Jesse Wilson of Frost Brown Todd. More Info

Automating Administration: Technology Trends

September 1, 2021
10:25 AM - 11:10 AM (PT)

The fastest growing administrators have embraced their digital transformation by utilizing technology that allows them to automate everything from policy issuance and claim submission to online reporting. Have you? More Info

Understanding Risk Management Options for Warranty

September 1, 2021
11:35 AM - 12:20 PM (PT)

Warranty and extended protection plan contracts sold by dealers or manufacturers to buyers of commercial products such as construction equipment can increase resale value, raise customer loyalty, boost uptime, and lower operating costs. But before extended protection plan sales can begin, the advantages and disadvantages of various risk management options must be considered. More Info

Published Work