May 05 | 6:30 PM - 7:15 PM (ET)
Many of the most revered product companies in the world have placed serious bets on new Services strategies to fuel consistent growth, improved customer acquisition and retention – and they are winning. The key ingredient to their winning streak? Taking an owner-centric approach and seriously re-thinking the role of mostly outdated of Extended Warranty programs. The collective thinking from the panel of experts will share: Who consumers prefer to purchase a plan from; What consumers really want from brands; How demoting Warranty and promoting Care will transform relationships with your owners; The power of bundling to achieve transformative results.
Moderator: Chris McDonald, CEO, Registria
Aleem Lahkani, Executive Vice President, Amtrust North America
Nick Palmer, Vice President, ICON Fitness