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Fulcrum has designed several turnkey relationship marketing applications that augment your company's profits. Each application extends your interaction with the customer during her journey by facilitating purchase-to-purchase (P2P) marketing, nurturing new leads, and planning for new major purchase decisions. Purchase-to-purchase marketing means driving engagement during your customers' major purchase events, managing the optimal points along the customer journey to increase customer loyalty and profits through the sale of service contracts, accessories, related products and other services.
http://www.fulcrum-mktg.com/our-services/purchase-to-purchase-marketing/
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